Why I hate that I love AI generated briefing packs as a childrenswear designer.
Sketch on a napkin or AI generated design brief which is better to send a childrenswear designer?
A walk through the pros and pitfalls of AI when briefing your kids product idea.
Pantones, how do YOU choose yours? Building an on brand colour palette for your kidswear range.
Colour can make or break an all-over-print or garment range and the best palettes instantly signal to a customer that a style belongs in your brand’s range without even glimpsing a hang tag.
Getting to that point however, can be tricky so here are a few tips for choosing pantones I’ve learnt in my decade as a commercial childrenswear designer.
SS27 Kids Trends
Trend ideas for SS27 Kidswear Collections by Sherry Pritchet
AW26 Kids Trends
A collection of trend ideas for AW26 Kidswear Collections by Sherry Pritchet
2026 Planner & Goal Journal
The 2026 Planner & Goal Journal by Sherry Pritchet is here and ready to pre-order. Full of space to explore your goals, plans and musings all wrapped up in a fresh lemon print in dopamine bright hues.
Building the 2026 Planner and Goal Journal
A peek behind the scenes at the design process of the 2026 Planner and Goal Journal by Sherry Pritchet
Am getting I older, or is LinkedIn more appealing these days?
Am I getting older or is LinkedIn getting more appealing?
The good, the bad and the downright ugly of building a mini collection
A look behind the scenes at my design ‘process’ fueled by fruit & nut and streams of tea.
Shifting my mindset to embrace pitching
My freelance design mindset shift over the last 5 years. Let’s grab a cuppa and talk all things design
SS26 Kids Trends
SS26 Kidswear trends by Sherry Pritchet
A ‘brief’ hiatus
A little bit on where I’ve been for the last 4 years and 3 months
Who am I and why are you here?
Life as a freelance surface pattern designer can get a little lonely, so I wanted to create a space for creative chats and community. Somewhere to talk trends, design tips and general creative life hacks.