Hey there!
I’m Sherry, freelance baby and childrenswear designer.
It’s lovely to virtually meet you.
So, a little about me.
I’m a Bristol based freelance childrenswear designer, with a love of colour, designing collections across apparel and toys.
When I work with start-up and emerging childrenswear brands I bring with me a decade of commercial retail experience to every project. Creating not only beautiful ranges that pair with the founder’s vision but also a commercial line. I love to immerse myself in competitor analysis and market positioning for my clients to ensure their collections gel with their brand identity and build a loyal customer base.
My creative journey to freelance baby and childrenswear design
My love for creating started young, one of my earliest memories is of painting and sculpting clay at an art club at around 4 years old – I’m pretty sure my parents took me there to get me out from under their feet, I had a new baby sister at the time, but I loved it!
Skip forward a (fair) few years and there’s me achieving my degree in Fashion Design at Plymouth College of Art (2012)
Then the real work started, I secured a position as a graduate designer for a well-known childrenswear supplier to the Highstreet. Working on licensed kids clothing ranges for ages 0 to 6 years– via a brief foray into designing PPE and workwear for several hardware companies and Dickies.
It was then that I caught the bug for creating fun and colourful outfits for kids, complete with repeat prints and placement graphics. From florals to foxes and polka dots to pigs, I worked on kids ranges for Mothercare, TU at Sainsburys and Debenhams.
Finding new and innovative childrenswear brands is a guilty pleasure of mine
I’m forever trawling the latest collections in person and online partially in the interest of updating my son’s wardrobe, but mostly because I love pulling key motif boards together and keeping abreast of the market.
*scout my trend boards hereMy path then took me to JoJo Maman Bebe. I was hooked on the array of colours in their kids ranges and must have squeaked about colour at least 10 times in my interview. I loved working on the ranges for toddler boys and girls alongside nursery product and even toys, but London was just not for me.
Which is why you’ll now find me in vibrant Bristol – designing kids garments and graphics for children aged 0-6. Working freelance from my dockside studio on Spike Island, Bristol’s harbourside.
Hand drawing elements for my seamless repeat prints before pulling them into Adobe illustrator, giving a distinctive naive quality to the artwork and adding movement and interest while remaining fully editable.
I’ll also use a wee bit of AI to help with flatlays and lifestyle shots helping you see the full picture of your style before samples are actioned - this really helps us keep the soul of the style while remaining cost and time efficient.
Easy communication and a critical path that is stuck to giving you much needed brain space.
I’ve experience the stress of managing a team where communication is lacking and I wouldn’t wish that on my clients.
Before we get excited by trend and range planning, we start with outlining critical dates and project check in points ensuring you are kept updated on the progress of your project every step of the way.
This is your baby, I’m just helping give it some beautiful clothes.