Make your childrenswear brand undoubtedly commercial

Hooded borg jacket in khaki with dino jacquard in blue, cream, mustard and brown, orange chest pocket with zip and navy and cream striped hood lining

Two kidswear consultant brains focused on supporting your start-up brand.

Tap into over 30 years of experience designing and negotiating best selling styles for market leading baby and childrenswear brands.

Book in a free call

E-mail info@sherrypritchet.com

The secret to creating a profitable and beautiful kidswear brand?

Getting the right help.

Being a solo founder can be overwhelming.

You’ve had your own kids and found a gap in the market for a brilliant new brand.

But.

Time just vanishes week on week and building your kidswear brand stays on the to-do list.

We’re here to bring your idea to life.

Rebecca McCalmont kidswear buying and sourcing consultant drinking a cup of coffee from a black floral patterned mug, Rebecca is smiling at the camera and wearing a black top, sunglasses on her head and rings on her fingers

Rebecca - Childrenswear buying & sourcing consultant, Ireland/Italy.

‘In my 20 years experience working in retail I’ve worked with some of the UK's most well known high street and premium brands as a buyer and product developer, bringing creative ideas to reality, working closely with designers and founders.

More recently with the launch of my own jewellery business I’ve experienced the solo founder life first hand and know the balancing act that comes with it.

It’s given me a new appreciation of how my strong negotiating skills alongside my network of trusted suppliers can help make your dream collection a commercial reality while maintaining your vision.’ 

Kidswear focused consultants helping you build your childrenswear brand sustainably whilst retaining your passion and USP*

*Unique selling point

Sherry Pritchet freelance baby and childrenswear designer in black top with croissant necklace in front of floral wallpaper

Sherry - Baby & childrenswear design consultant, Bristol.

‘ I’m here to support your start-up with over a decade of commercial experience designing kidswear for some of the UK’s most trusted baby and childrenswear brands.

Creating ranges for my clients that don’t just look cute and trend aware but stand the test of time is what I do – one memorable style I worked on was repeated in range plans for nearly 10 years, the dream.

I love building kidswear collections with your key customer at their core and drawing on my knowledge of the market alongside the practicalities of parenting a small human to design commercially aware brand aligned ranges.

Styles that kids, and parents love. Converting customers into repeat customers.’

We’ve previously worked with

It all starts with a free 15 minute call with Rebecca & Sherry

Whether you need full spectrum support from brand identity and your core range through to final production and marketing or you’re just looking for some commercially experienced eyes on your brand before launch we always start with a chat.

Exploring your why behind building a kidswear brand.

The price points you want to hit.

Launch dates & how we can help maximise your budget.

Book a call

Prefer to watch not read check out our video on introductory calls.

Full spectrum of colours in pantone fan spread open slightly

Step-by-step design and sourcing support for your start-up kidswear brand.

Looking for a little more of a ‘hand holding’ approach when designing and producing your childrenswear range?

We offer an ongoing monthly design and sourcing support package tailored to your needs.

With 20 hours a month* of flexible design and buying support that works around your schedule we help develop your collection of 3-5 key pieces from initial concept through to production.

*Minimum 20 hours x 3 month commitment. Monthly buy in of £875.

Book a call to create your bespoke package quote

Kidswear trend board titled Pomodoro showing tomato graphics across tops, dresses and crockery in red, blues and greens

6 months buying and design support for your baby or childrenswear brand could include

Month 1

Brand foundations - digging into what makes your brand unique from your core colours to your position within the childrenswear market.

Market research - exploring potential competitors, market trends and building a pricing strategy

Month 2 - includes a 1.5 hour video call with both consultants

Trend direction - curating seasonal trends perfectly aligned with your core customer and brand ethos.

Range planning - exploring shapes and fabric sourcing alongside order quantities. Incorporating thoughtful design to ensure every print and fabric is maximised to achieve MOQ’s*

*Minimum order quanities

Month 3 - includes a 1.5 hour video call with both consultants

Final collection - curating final shapes, prints and graphics as a CAD* document for your kidswear range.

*Computer aided designs created in Adobe Illustrator

Factory sourcing - creating a trusted supplier network with required accreditations alongside a critical path to keep production on track

Month 4

Design packs - producing factory ready detailed design packs of each style complete with pantone references and print requirements.

Actioning samples - aligning styles with suppliers to secure the best quality samples for your brand.

Month 5

Pricing - expert support negotiating cost prices to ensure margins line up with your pricing strategy.

Marketing support - product text and advice on running promotions and setting up photoshoots.

Month 6 - includes a 1 hour call with both consultants

Sampling amends - actioning any amends required post initial samples and ensuring the final design packs are fully updated.

Actioning production - raising orders with your selected factories and ensuring all approvals are in place for production to run smoothly to hit your launch date.

Blue floral girls dungaree dress having buttons applied by hand in factory there is a spool of purple blue thread to one side
Baby fox sleepsuit having poppers applied in a factory by a person wearing navy checked shirt
Kidswear pattern pieces being cut by machine out of blue striped fabric the person operating the machine is wearing a white shirt and yellow floral pinny

We know, kids don’t work to timetables.

That shouldn’t hold your brand back.

Quick commercial advice on building your childrenswear brand

Already have the technical skills just looking for a commercial eye on your range?

A 3 hour deep dive call* with Sherry and Rebecca allows space to analyse your range, review price points and dig in to your market positioning.

Giving you the tools to launch your brand in the best possible position.

*Deep dive call included as standard when 3-months of ongoing support are booked.

Find out more

Frequently asked questions about our kidswear design & sourcing consultant services

Want to see if our support service is right for you?

Book a free call