Make your childrenswear brand undoubtedly commercial
Two kidswear consultant brains focused on supporting your start-up brand.
Tap into over 30 years of experience designing and negotiating best selling styles for market leading baby and childrenswear brands.
The secret to creating a profitable and beautiful kidswear brand?
Getting the right help.
Being a solo founder can be overwhelming.
You’ve had your own kids and found a gap in the market for a brilliant new brand.
But.
Time just vanishes week on week and building your kidswear brand stays on the to-do list.
We’re here to bring your idea to life.
Rebecca - Childrenswear buying & sourcing consultant, Ireland/Italy.
‘In my 20 years experience working in retail I’ve worked with some of the UK's most well known high street and premium brands as a buyer and product developer, bringing creative ideas to reality, working closely with designers and founders.
More recently with the launch of my own jewellery business I’ve experienced the solo founder life first hand and know the balancing act that comes with it.
It’s given me a new appreciation of how my strong negotiating skills alongside my network of trusted suppliers can help make your dream collection a commercial reality while maintaining your vision.’
Kidswear focused consultants helping you build your childrenswear brand sustainably whilst retaining your passion and USP*
*Unique selling point
Sherry - Baby & childrenswear design consultant, Bristol.
‘ I’m here to support your start-up with over a decade of commercial experience designing kidswear for some of the UK’s most trusted baby and childrenswear brands.
Creating ranges for my clients that don’t just look cute and trend aware but stand the test of time is what I do – one memorable style I worked on was repeated in range plans for nearly 10 years, the dream.
I love building kidswear collections with your key customer at their core and drawing on my knowledge of the market alongside the practicalities of parenting a small human to design commercially aware brand aligned ranges.
Styles that kids, and parents love. Converting customers into repeat customers.’
We’ve previously worked with
We offer end-to-end support for baby & childrenswear brands including
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Digging in to what makes your kidswear brand unique.
The core ethos and thinking behind the brand and its key customer as well as the aesthetic.
Talking core colours and key pieces underpinned by market positioning.
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Approaching research from both a design and buying view point analysing where your brand and line sit visually and commercially.
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Unpicking your competitors product strengths and how this can be applied to your range while remaining uniquely on brand.
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Investigating the key macro, micro and graphic trends in the childrenswear sector for your launch season and how these can be applied to your brand without losing your core brand aesthetic.
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Assessing your product mix, how it will layer and where it will sit throughout the year as well as creating a visual range sheet with adobe illustrator.
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Generating garment visuals taking care over seam placement, fastenings and fabric use to ensure your range is not only beautiful but commercially viable getting the most out of every well chosen element. Designing with thought and purpose.
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Baby and childrenswear placement and repeat print graphics designed to enhance your range while keeping production requirements in mind.
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Reviewing your brand’s price points and position within the market and ensuring cost prices are negotiated with margins front of mind.
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Industry standard technically accurate black and white CAD’s of every garment drawn in illustrator ready to send to factories for sampling and production.
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Clear and concise design tech packs created to ensure your chosen supplier knows exactly what your product consists of from fabric weight and composition to print screens and pantone references.
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Advising and supporting on the sourcing of high quality fabrics for your range within your price range and MOQ. Alongside fabric sourcing we support on lab and yarn dip reviews alongside stock colour sourcing making sure your final pieces are on brand.
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Advise and guidance on finding a trusted supply base for your kidswear range keeping in mind safety, production capabilities and budgets.
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Actioning samples for fit and aesthetic and ensuring these are kept on track with clear comments sent to suppliers ready to proceed to production.
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Keeping clear communication on all sides to ensure development keeps moving forward and critical dates are met.
How working with us works
Book a free introductory 15 minute call
Whether you need full spectrum support from brand identity and your core range through to final production and marketing or you’re just looking for some commercially experienced eyes on your brand before launch we always start with a chat to make sure the support we can offer will truly be valuable to your range.
3 hour childrenswear range assessment
If the vibe fits, we get a deep dive call in the diary.
Exploring the support we can offer you by bringing our combined 30 years commercial experience designing and sourcing kids wear ranges to your start-up collection.
Advising on commercial positioning, core brand alignment and factory sourcing.
An initial factory questionnaire tailored to your specific requirements to ensure you narrow down potential factories quickly and efficiently is provided as part of this call.
*£275, call can also be booked as 2 × 90 minute sessions.
Your bespoke kidswear development package
Now we know where your destination is we can create the best route for you to get there.
From drawing up your beautifully commercial ranges to creating your retail pricing matrix through to drawing up factory ready design packs and connecting you with brand aligned suppliers.
We build your design and sourcing support package around your start-up needs to ensure we bring the value and expertise your brand deserves on a monthly or fixed fee basis.
*prices are individual to client needs and start at £875 per month for 3 months, please note sampling, shipping, postage and production costs will need to be covered by ‘the client’ separately.
It all starts with a free 15 minute call with Rebecca & Sherry
Whether you need full spectrum support from brand identity and your core range through to final production and marketing or you’re just looking for some commercially experienced eyes on your brand before launch we always start with a chat.
Exploring your why behind building a kidswear brand.
The price points you want to hit.
Launch dates & how we can help maximise your budget.
Prefer to watch not read check out our video on introductory calls.
Commercial advice on building your childrenswear brand
After our initial chat we offer a 3 hour deep-dive call* guiding you on the ins and outs of developing your first kidswear range.
Rebecca and Sherry use their childrenswear industry expertise to help you investigate who your core customer is, where you ideally want to position yourself in the market and who your potential competitors are.
Space to analyse your range, review price points and dig in to your market positioning, we focus on your brand ethos and building a picture of your core customer.
Once we understand your customer we can explore how to maximise your budget and how it can be best spent across development and production alongside offering guidance and in-depth analysis of potential price points.
With this picture in mind we then offer guidance on the key questions to ask potential factories in terms of fabric sourcing, sampling and production requirements as well as ensuring the factories align with your brand ethics, saving your valuable time and money for the exciting range development.
An initial factory questionnaire tailored to your specific requirements to ensure you narrow down potential factories quickly and efficiently is provided as part of this call.
*£275, call can also be booked as 2 × 90 minute sessions.
Step-by-step design and sourcing support for your start-up kidswear brand.
Looking for a little more of a ‘hand holding’ approach when designing and negotiating production of your childrenswear range?
We offer an ongoing monthly design and sourcing support package tailored to your needs.
With 20 hours a month* of flexible design and buying support that works around your schedule we help develop your collection of 3-5 key pieces from initial concept through to production in 6 months.**
*Minimum 20 hours x 3 month commitment with monthly buy in starting at £875. Please note sampling, shipping, postage and production costs will need to be covered by ‘the client’ separately.
** Timelines are an ‘ideal guideline’ final landed dates will vary.
6 months buying and design support for your baby or childrenswear brand could include
Month 1
Brand foundations - digging into what makes your brand unique from your core colours to your position within the childrenswear market.
Market research - exploring potential competitors, market trends and building a pricing strategy
Month 2 - includes a 1.5 hour video call with both consultants
Trend direction - curating seasonal trends perfectly aligned with your core customer and brand ethos.
Range planning - exploring shapes and fabric sourcing alongside order quantities. Incorporating thoughtful design to ensure every print and fabric is maximised to achieve MOQ’s*
*Minimum order quanities
Month 3 - includes a 1.5 hour video call with both consultants
Final collection - curating final shapes, prints and graphics as a CAD* document for your kidswear range.
*Computer aided designs created in Adobe Illustrator
Factory sourcing - creating a trusted supplier network with required accreditations alongside a critical path to keep production on track
Month 4
Design packs - producing factory ready detailed design packs of each style complete with pantone references and print requirements.
Actioning samples - aligning styles with suppliers to secure the best quality samples for your brand.
Month 5
Pricing - expert support negotiating cost prices to ensure margins line up with your pricing strategy.
Marketing support - product text and advice on running promotions and setting up photoshoots.
Month 6 - includes a 1 hour call with both consultants
Sampling amends - actioning any amends required post initial samples and ensuring the final design packs are fully updated.
Actioning production - raising orders with your selected factories and ensuring all approvals are in place for production to run smoothly to hit your launch date.
We know, kids don’t work to timetables.
That shouldn’t hold your brand back.
Frequently asked questions about our kidswear design & sourcing consultant services
Want to see if our support service is right for you?
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Yes, you can access our on-going support on a monthly or fixed fee basis whatever stage your project is at.
Or if you’re after a little commercial guidance book in a 3 hour deep dive call for expert eyes on your brand.
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The core age range we focus on is 0-6 years with many of our clients having a smaller niche within this.
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No, we can offer support wherever you are in the range creation process.
Book a call to discuss the support you need.